Southern Idaho Economic Development Organization (SIEDO) established "Operation Facelift" with the tagline featuring "New Look. New Attitude. New Business." The project began in 2011 as a downtown revitalization program for rural business improvement districts in Southern Idaho. The program formed after economic development professionals and downtown revitalization proponents throughout the region voiced concerns about their main street areas.
Operation Facelift is a two-week long regional community-wide project to help spruce up and clean up downtown business store fronts throughout Southern Idaho to build community pride and encourage downtown activity and new business development. To date, over 100 businesses have received a "facelift."
In 2014, the International Economic Development Council (IEDC) selected SIEDO for a Gold Award for this multi-year regional program.