"Gateway to a Good Life"
Gooding County has experienced modest growth over the last 10+ years and is the state's dairy leader. With a population of 3,509 in 2015, the city of Gooding is the largest town and county seat. Wendell, coined the "Hub City" due to its central location, is the second largest town. Despite the predominance of dairy, the county's agriculture is diverse from specialty onions to trout to beef cattle.
A National Reserve and part of the Sawtooth National Forest, the 14,500-acre City of Rocks formations offer world-class rock climbing. This alone has drawn climbers from around the globe.