"Hub City of Magic Valley"
The City of Wendell is in Gooding County with its population of 2,715. Its close proximity to Gooding, Buhl and Twin Falls provides for many year-round activities. It was chosen for the vast expanse of grass where sagebrush had been burned off by a wildfire several years ago. The  close-knit community members with fiercely independent and faithful principals were critical in settling the west. Wendell prides itself on the Magic Valley Dairy Days, an annual June event. 

Local small businesses include Simerly's, Silver Spur, and El Tapatio among others.