New Year, Fresh Look: Southern Idaho Economic Development Unveils New Brand

Success Starts Here.

We are so excited to announce our rebrand! Southern Idaho Economic Development is the single-point contact for Southern Idaho’s business recruitment and expansion and talent growth, so it was important to us that our brand reflect that. 

​Over the past 18 months, we have expanded our talent recruitment marketing and added rural economic development to our services to better serve the region's businesses and communities. As our region also experiences unprecedented growth, our new brand will represent Southern Idaho in a productive and innovative way on a local, national and global scale.

Formerly referred to as “SIEDO,” Southern Idaho Economic Development's new branding evolution includes a revamped name, website, tagline and logo, as well as a new podcast, “Secret’s Out Idaho.” Check out the changes online at southernidaho.org!

Introducing our new podcast: Secret's Out Idaho!

Secret's Out Idaho is an exciting venture for our organization as we evolve our business and talent recruitment marketing. There are so many hidden gems and secret haunts that people who have never been to Southern Idaho—or sometimes those who have lived here all their lives—just don’t know about. We’re hoping to highlight that and the people who make our region so great.

​Each Secret’s Out Idaho episode will dive into what makes Southern Idaho a unique place to live, with interviews featuring local influencers
​—from small business owners to Olympians. 

The first episode is now available on southernidaho.org/blog and on popular podcast apps including: the Google Podcasts app, iTunes, Stitcher, Spotify and TuneIn.

As you listen to our podcast, we hope you join in on social media and share your favorite things about the region using #SecretsOutIdaho!